It has been a great couple of weeks for Archmon’s media planning partners contributing in the now renamed The Media Leader , the UK’s leading source of thought leadership and analysis about the media industry.
Firstly my awesome planning Partner Nina Franck, a monthly contributor, wrote about the importance of media in Treating media as an afterthought is a huge loss of value.
Here, she explores the importance of media and its value early in the marketing planning process. How oftentimes through legacy setups and agencies it is shoehorned in after the fact post creative/business planning. What if there is a better way to make all touchpoints work even harder?
Finally, and a little off kilter and more on the people side, I wrote my $0.02c on the importance of diversity of personality, and how the media industry has been predicated on a conformed identikit which we all need to strive to break. I speak from experience when I say there is little correlation between the way you come across and the quality of work you can achieve. Read more here:
Hope you enjoy and feel free to leave a comment.