You have heard the phrases to death by now. Agile. Remote working. Cross-stakeholder collaboration. What does it all mean?
As I write this it feels like an apt time. I am launching this blog (same time as our shiny new website) amidst the COVID 19 lockdown. I am sure many marketers, workers and business owners are taking the time out to work on the business, and not just in it.
The reason is that it has given me time to take stock, think about what the business does best, and ensure you maximise and capitalise on what is good. So why should you use this time to review your investment?
A couple of quick benefits of agility right now:
YOU GET WHAT YOU PAY FOR – If you want strategy, and a social execution, you get it. It is clear what to do and how to do it, and what you are going to get.
AND NOT WHAT YOU DON’T – likewise, you do not have to pay for what you don’t need. There is more clarity for all involved, and focus on doing less things well.
YOU KNOW WHO IS DOING WHAT – clear accountability and ownership is key for these things to work.
YOU ACHIEVE GREATER RETURN ON INVESTMENT – by spending less and on only the right combination of strategy & execution, you results from marketing investment, e.g. sales, exponentially increase.
To give you an example, when I launched Archmon last year, I had spent enough time working with clients, albeit directly or through media agencies, to know there is a lot of fat that needs to be trimmed. I am proud to have built up a network of partners, who are really good at what they do, to deliver outcomes for advertisers and businesses.
If you want to discuss more on how to trim the fact and sharpen ROI in your business, I have a contact form below for you to schedule some time for a chat. If not, just think about your own business anyway. Are you being incisive with your marketing investment. Are you thinking about what the business objectives are? Take a moment. You may be surprised what you can save, or at least change, today.