Are you all sorted for Black Friday?
And when we say you, we mean BUSINESS you, not you with a dozen different tabs open and your savvy shopper shoes on.
1. NOT JUST A FRIDAY FEELING-
Black Friday and Cyber Monday are no longer just one-day sales events. We know this and our tech and affiliate partners at Marketing Town do too. They recommend starting campaigns early (but if you have hit crisis point, then an option here is to end them later) to avoid the risk of being overshadowed by competitors. Drag out the buzz of the November sale for as long as you can.
Think of it like Christmas decorations: even though the festive buzz is wearing off, keeping the decorations up into January will keep some of the dwindling Christmas spirit alive. That is the same with potential Black Friday business. The relevance may not be as high but you may catch the attention of those customers that you didn’t capture at the start of your Black Friday campaigns. Just promise not to drag this out until January. That is like playing Christmas songs in August.
2. ‘TIS THE SEASON FOR SALES-
Speaking of Christmas, this holiday-of-all-holidays may be a route into the BF madness. Okay, so it might be a bit too late to plan for any big Black Friday specific campaigns now. But utilising the upcoming festive period could be the key ingredient to your success. With 71% of the overall Black Friday spend being splashed on gifts (source: National Retail Federation), use this time to get your customers thinking about buying for others rather than just for themselves. Our partner, eComOne, recommends using seasonal keywords like “Christmas Gifts” to position and promote your sale.
3. DON’T DO NOTHING!
You’ve only got a couple of days left. You’re panicking. But in hindsight, so are your potential customers. They love a good deal and want the best chance of getting their hands on one, so they may not be set on something just yet. Get your business out there in these last crucial days by utilising social media and the power of organic posts. Don’t be that one brand that hasn’t put any relevant content or marketing out there during the busy Black Friday period. Your loyal customers will remember that and your new audience, well, they won’t have a clue.
Happy shopping- and selling!!