Like many of you, I have been busy in lockdown, working ON not IN the business. Building out the proposition, the client base, the partnerships, this website.
With the fundamentals of growth marketing, it is important to have a clear STRATEGY, supported by a practical PLAN, which is then executed, and can be measured and ANALYSED to understand its efficacy.
With the business in its purest sense being people and service/expertise driven, it felt like high time to brush up on the things I personally knew, advance the learning and but a bow on things. So a quick announcement for all supporters and clients of the business:
MARKETING STRATEGY, through the awesome WARC/Cannes Lion course ‘Marketing Strategy’, this was a great course to corral all I thought I knew, into a brilliant and actionable course.
So what? Archmon are well placed to support you in delivering on your marketing objectives, by delivering a clear strategy that is understandable to all stakeholders in the collective, including you & I!
DATA-DRIVEN PLANNING thanks to The EDGE Academy by ad-tech business The Trade Desk, which they have made available to industry as opposed to just their in-house employees. Some great insights on measurement, fundamentals of planning, and using data points and understanding their relative merits to inform the plan
So what? Programmatic or not, this will enable Archmon to further use data sources in a considered way, to inform actionable marketing plans.
ADVANCED ANALYTICS by Google. Self explanatory really. Google Analytics of course with bite, particularly around custom measurements, fields and remarketing etc.
So what? We can review your web conversion activity to unlock insights to inform campaign results, and future planning.
IN SHORT, THIS QUIETER TIME HAS AFFORDED ARCHMON THE CHANCE TO DEEPEN OUR KNOWLEDGE ON STRATEGY, PLANNING & ANALYTICS.
Of course, these things are not exhaustive. They are line in the sand, and with the impending changes to cookies and browsers becoming more closed-loop, particulars of the planning and analytics learning will require an update, but the fundamental education should further advance the best practice outcomes for clients.
If you would like to review your strategy, build out a customer acquisition plan, or review your existing performance, you know where we are!